Chapter VI
Now writing
360 campaigns from strategic briefs, for brands you've probably seen on your feed.
The setup
These days I’m a copywriter at McCann Greece, turning strategic briefs into 360 campaigns and social media concepts, together with the creative, strategy and account teams.
The plot
I handle the Schär social media calendar and the Delta 360 campaign, and I work on communication for UNICEF, ActionAid and the National Bank of Greece.
The twist
All of it gives me something most people starting in production don’t have: I know what the client is going to ask for before they ask for it.
The moral
To be continued. Preferably on a film set.