Chapter III
TV, radio, print, repeat
My first year as a copywriter, in every format an agency can sell.
The setup
Copywriter at DDB Greece. The brief could be anything, and so could the format.
The plot
Concepts and copy for TV, radio, print, out-of-home, digital and newsletters. Pitches. Brainstorms where the first ten ideas are the ones everyone else would also have, and the job is getting to the eleventh.
The twist
I also owned a client’s social media calendar from the first idea to the moment it went live. Nobody else to blame, nobody else to thank.
The moral
Write it for fifteen seconds of TV, then for one line on a billboard. Same idea, different frame. That’s very much a film lesson too.