Chapter I
The shop that opened in five days
The Athens Marathon, a brand activation and a shop that had to exist in five days.
The setup
My first job out of university: junior marketing coordinator at Intersport Greece. One of my jobs was coordinating the brand’s presence at the Athens Half Marathon and the Athens Marathon.
The plot
The marathon needed a shop. The shop needed to open in five days. Five days, and every department in the company had a piece of it: their own priorities, their own deadlines and their own way of saying “that’s not possible”.
The twist
It was possible. My job was to be the person who talks to all of them, translates between them and keeps the clock in everyone’s head.
The moral
Every department speaks its own language. Learn all of them, and things open on time. Turns out that’s also the job description of a producer.